Monday October 17, 7:30 pm in the McNally Robinson Travel Alcove
Selling Canada: The Story Behind Three Great National Campaigns
Between 1880 and the 1930s, the big railway companies, and the federal and provincial governments launched three aggressive campaigns to “sell” Canada at home and abroad.
With research, insight, and wit, Daniel Francis documents how these campaigns established Canada as a destination for immigrants and tourists. They also transformed the way people thought about Canada, providing the raw material for nationhood.
Each campaign produced images expressing what Canadians believed to be fundamental about their country. Those images were incomplete and misleading, providing an idealized portrait of Canada.
Daniel Francis has written 15 books, principally about Canadian history. He was editorial director of Horizon Canada, and the mammoth Encyclopedia of British Columbia.
His book L.D.: Mayor Louis Taylor and the Rise of Vancouver won the City of Vancouver Book Award in 2004.
(Toll Free 1-800561-1833)